Best Social Media Management Tools

Best Social Media Management Tools

Social media can be tough at times.

If you’re running multiple social media accounts or managing social media accounts for businesses, the task can feel overwhelming.

For social media managers, how are you able to manage your social media marketing? How are you able to manage dozens of social profiles from one single source? What social media tools can make your life easier while bringing better results? I have the answer and it’s called social media management tools.

It doesn’t matter if you’re an agent, influencer, blogger, consultant or agency,  social media management tools will help you save time, money and effort.

There’s a number of different social media management apps and software to try. I’ve broke down each one and exactly what the platform is used for.

(1) Hootsuite

Hootsuite Social Media Management Tool

Hootsuite is one of the most powerful social media management tools on the market. With well over 10 million users, it’s also one of the most popular. Hootsuite is a great solution for small businesses but make no mistake that their software can handle enterprise level accounts. Hootsuite has a variety of different pricing points that range from free to a few hundred dollars a month, even options for custom management plans.

Pricing: Free to Free to $99 monthly

(2) Buffer

Buffer Social Media Software

Buffer is another top tier solution for social media management. Buffer has social media software for individuals all the way up to agencies and corporations. Their free account allows you to use 1 social media account while their large solution allows for 150 social media accounts. Buffer also integrates with a number of different tools to improve your social media marketing. It will allow you to create shortened URLs for tracking.

Pricing: Free to $399 monthly

(3) Every Post

Every Post Social Media Management

Everypost is an all-in-one publishing solution for social media. Everypost is easy to use, simple to navigate and allows you to work with your content on Facebook, Twitter, Google+, LinkedIn, Pinterest and Tumblr. Everypost gives you the ability to track social analytics, schedule content, publish content and collaborate with other members of your team. This social tool is easy to use, I really like the interface and capabilities.

Pricing: Free to $99 monthly

(4) Sprout Social

Social Sprout Social Media Tool

Sprout Social is a complete social media management tool for agencies with multiple Twitter and Facebook accounts to manage. Sprout Social has a fleet of amazing social media tools you’ll be able to utilize to build your social media following. You’ll be able to schedule and publish your social content. You’ll have advanced analytics and be able to monitor everything from one account.

Pricing: $59-$500 monthly (Custom solutions available)

(5) Crowdbooster

Crowdbooster Social Media Management

Crowdbooster is a social media analytics tool that will help you with your social media decisions. It gives you real-time social media data..This social media tool is used for Twitter and will allow you to schedule/publish tweets at any time you want. Their advanced reporting system will allow you to send professional reports to your clients. It makes finding influencers and fans simple.

Pricing: $9-$119 monthly (Custom solutions available)

(6) AgoraPulse

Agora Pulse Social Media Software

AgoraPulse is another top social media management I have to consider to be among the top 5 social media management tools on the market. With AgoraPulse, you can schedule and publish social content on Facebook, Twitter, Instagram, LinkedIn and Google+. This social media tool can be used by bloggers, small groups or large agencies. The analytics are amazing and helpful. You can create badges on your users by followers, who publishes content about you. The software also does this on automation. Very clean interface, easy to learn and easy to use.

Pricing: Free to $299 a month (Custom plans available)

(7) Oktopost

Oktopost Social Media Tool

Oktopost is a social media management tool with a focus on helping you build leads for your business. Oktopost is a B2B social media management platform. Unlike other social management tools, Oktopost allows you to discover content and measure all of your social media marketing activities. Their tool also integrates with a wide range of other marketing ecosystems, such as Salesforce and Marketo.

Pricing: Starting at $65 and up (Company doesn’t list pricing)

(8) SocialOomph

Social oomph Management Tool

SocialOomph is another popular social media tool that allows you to schedule social content on a number of different platforms. They have 2 accounts you can choose from, Free and Professional. The Free account allows you to use Twitter, schedule tweets, track keywords, review mentions and track retweets. The Professional account allows you to use Twitter, Facebook, Pinterest, LinkedIn, Tumblr, Plurk and RSS feeds.

Pricing: Free, $14 monthly and up

(9) SocialBakers

Social Bakers Social Media Tool

Socialbakers is a powerful social media management tool set that allows you to focus on managing your social media content from Twitter and Facebook. It has tools and features that help you grow your social media marketing ROI using Facebook and Instagram ads. You’ll be able to target the biggest industry professionals in your niche with ease.

Pricing: $24 and up to $400 monthly (custom options available)

(10) Sendible

Sendible Social Media Tool

Sendible is an all-in-one social media management solution that allows you to publish social content, schedule content, engage with your audience and measure ROI. You can also plan a content calendar, assign tasks to team members, and use Sendible’s Social CRM tool to manage customer records. One of the best features that I love the most is Sendible’s integrations, which include WordPress, Canva and Google Drive. Powerful CRM solution to nurture your leads. You can also monitor keywords and brand mentions.

Pricing: Starting at $59 up to $499 (Custom plans available)

 

 

How To Create A Business Page On Facebook

How To Create A Business Page On Facebook

I know some of you may feel a little intimidated with the thought of setting up a business page in Facebook.

The good news, it’s not that difficult and I’m going to show you just how easy it is!

Just follow the steps below and you’ll have your Facebook page up in no time.

Step 1 – Log In To Your Personal Facebook Account

If you don’t have a Facebook account, you can click here to sign up.

Step 2 – Once Logged In To Your Personal Account, Go To “Create Page”

Just click on the downward arrow, go down until you see “Create Page.” Click on this option.

Create A Page In Facebook

Step 3 – Choose Which Page You’ Want To Create

Choose the category that best describes your business. If you’re an entrepreneur, you’d choose Public Figure. If you have a local business, you’d choose Local Business or Place.

You’ll also be required to choose your name and categories. Be careful choosing your name, think about it before you press enter.

What Type Of Facebook Page Should I Create

Step 4 – Fill Out The About Us Section

Next, you’ll need to fill out the Facebook “About Us” Section. While this is an important page of your business page, you can skip this step to add it at a later time. Your description can be up to 155 characters long. This will describe what your business, product, service or community is about.

You can also choose to add a website or social media link to your Facebook business page.

Fill Out The About Us Section For Facebook Business Page

Step 5 – Add Your Profile Picture

For Step 5 of setting up your Facebook business page, you’ll need to add your profile picture. This step is optional and you can skip this step to add a picture at a later time. You can add a profile picture using two methods, either uploading one from your computer or by importing a picture from a website. You can add a logo as your picture or you can add an image of yourself.

How To Add Your Facebook Business Profile Picture

Step 6 – Add Your Facebook Business Page To Favorites

This is another optional step you can take. You can choose to add your Facebook business page to your Facebook favorites section. The only benefit for this is that it allows you to find your page a little easier.

How To Add Facebook Page To Favorites

Step 7 – Adding A Preferred Audience For Your Business Page

While this feature has been around for some time now, I noticed a lot of old guides don’t have this final step when setting up your Facebook business page. This step is very important. It allows you to immediately let Facebook know what type of audience you’ll be targeting. You can target your audience by location, age, gender, interest and languages. If you’re a local business owner, you’ll want to use the location option to target a local audience. If you’re selling products to only women, that’s the audience you may only want to target (even though men may purchase it for their ladies) There’s all kinds of interest you can target, from business and finance to gardening or social media, this is where you first let Facebook know who is your audience.

How To Add Targeted Audience To Facebook Business Page

While This Covers Getting Started, It’s Only The Beginning

Getting your Facebook business page started is a great first step, but there’s still a lot to learn when it comes to utilizing Facebook to grow your business.

If you haven’t followed me on Facebook yet, please do so by clicking here so I’ll be able to answer any questions you may have. Plus, I’ll give you access to my private Facebook group where I give you some of my best Facebook tips and tricks for free.

If you’re wanting to learn more about Facebook marketing, be sure to check out my Facebook Marketing Guide.

AIDA Formula

AIDA Formula

There’s no question that having the right systems and processes in place are crucial to the success of your online business. One of those is your sales funnel and the vital role it plays in your business.

Are you having trouble connecting with your readers? Trouble bringing in those readers? If so, the AIDA formula, some reference it as the AIDA funnel, it can help. Learning how your audience thinks is a big part of the puzzle, but how can we accomplish that relationship?

In this guide, I’m talking about the AIDA formula and how it can help you grow your business.

The foundation of the AIDA sales funnel has 4 stages: Attention, Interest, Desire and Action.

Awareness/Attention

This is where you begin to build awareness for you, your business, products and services.

  • Find your target audience
  • Using strong relative headlines and titles
  • Use creative images that are appealing
  • Start solving the most common problems
  • Consider different strategies to build awareness

Interest

  • Beginning to listen to your audience’s problems
  • Engaging with your audience
  • Clear demonstrations, case studies and examples
  • Leverage your social proof
  • Start building interest for your services and products

Desire

  • Building content specifically for your audience
  • Persuade your audience with your products, services and features
  • Create desire among your targeted audience
  • Creating passion and drive for what you offer

Action

  • Leverage your CTAs (Call-To-Actions)
  • Get users signed up for your email marketing campaigns
  • Focusing on the specific problems you’re solving
  • Get prospects and leads to become customers
  • Closing the deal

 

Attention

Your first goal with your content is to gain attention and awareness. In order to get their attention, you have to know who you’re going after. Here’s some questions to ask yourself.

  • Who are you writing this content piece for? What personas is your content for? Think geographical, age, gender, occupation, education, income and any other interest your content will be targeting.
  • What is your audience’s biggest problem? What keeps them up at night? What do they worry about the most?
  • What kind of solution are you offering to them in this content piece? Is it an idea? Is it a product?
  • What platforms does your audience use? Where do they talk about their problems?

I’ll use my business consulting services as an example. I target business owners who have an established business and are looking for ways to scale their business. I also target small business owners and entrepreneurs who are struggling to grow an established business. In my consulting services, I often use the AIDA formula, hence the reason for this article. It serves two purposes, to educate you to see how powerful the AIDA funnel is and to show you my understanding of sales funnels. This leads to the next step, INTEREST.

Interest

When you have a reader’s attention, you want them to clearly understand what you’re talking about. You want to show them that you understand their problems. You want your audience to understand that. Every piece of content you publish should have purpose.

I’ll use my business as an example again since I know it very well. If you own a successful business, there’s nothing more frustrating than not being able to scale your business and grow. Another pain point for entrepreneurs is finding free time, not having to be locked down in front of a computer every single day, 7 days a week. That’s two pain points I know well as my business struggled with the same thing.

When you can hit on that main pain point, you get the reader’s full potential. At this point, the reader can relate. Very important. This is when you can start introducing solutions to those problems.

This is your opportunity to share your own story and really connect with your readers. This is a great time to send your best content pieces to help them. This is a great time to show them proof. Just like I did on my sales results page and just like I discussed when leveraging your social proof. You want to show them your authentic and genuine. Show them in every way that you care about their problems and you’re here to help.

Desire

Most marketers and entrepreneurs get Interest and Desire confused, really getting certain elements mixed up. So I’ll do my best to clear up the noise.

Here’s an example. You’re tired of your 9-5 job, you take to Google and you come across some articles you found interesting. You start learning about how you can become an entrepreneur and live a life of luxury.

A few weeks go by and you’re back at work. You’re sitting in your cubicle and you start thinking about being an entrepreneur. You start thinking about the lifestyle, the money, the freedom. You’re mentally visualizing being in that role. You say to yourself, “I want a new career, I’m ready to do this.” This is DESIRE my friend.

With desire comes passion and this is where prospects become leads.

Action

When you have your reader in the desire stage, it’s time to close the deal. It’s time for your user to take action. In most cases, online, this involves your CTA. CTA stands for call-to-action.

CTAs should be clear and tell the reader exactly what to do next. For my business, this is our Discovery Form. The 5-Step Blueprint Formula is our main “done-for-you” service that we offer to businesses. Our Discovery Form gives us the information we need to evaluate their business and determine a marketing strategy to implement.

I also have guides, checklist and templates I use to capture leads. I ask for a name and email in exchange for my most-valuable content. These CTAs are throughout my website. This is another way to find customers.

Every piece of content you write should have a purpose. Now, the purpose of this article is to educate you on the AIDA funnel and how you can utilize this to grow your business.

Conclusion

As you can now see with the AIDA funnel, each level has a specific stage. You can’t get desire without getting attention first. This is the order you need to follow to see the best results possible.

This is a very effective formula for growing an audience.

We start with attention and awareness, then to interest, desire and then action. 4 simple steps you can follow to better connect with your readers.

I’ll leave you with this, if there’s anything you walk away with, let it be the fact that you need to know your audience better than they know themselves. The better you know your audience, the more you’ll be able to understand what makes them tick. Remember to be genuine and follow the steps.

How To Be A Small Business Consultant

How To Be A Small Business Consultant

So you want to learn how to be a small business consultant.

Every business consultant has a key skill set they rely on in all areas of business consulting. I’m going to teach you the same skills I use as a consultant that have been extremely valuable to my career as I know it will help you in your consultant career.

I’ve been both a small business consultant and a B2B consultant for many years, the consulting skills below are what helped me get the best end results for my clients.

Small Business Consultant Or Small Business Coach?

First, it’s important to know how to clearly distinguish the differences between a small business consultant and a small business coach.

The reason I bring this up is because students get these two roles confused quite often. They often refer to themselves as a coach and cosultant, but still offer the same skill set and services to clients.

Truth be told, if you get the two confused, you’ll look unprofessional and that’s stating kindly. The last thing you want is to look foolish in front of your prospects and potential clients, right?

A small business consultant mainly works on strategic planning and problem solving for clients. It is your responsibility and priority to teach your client how different processes and systems work. You should also have the skills to teach your clients how to implement these systems and how they work for their business.

As a consultant, you could be responsible for planning and implementing marketing strategies, marketing plans, business models and frameworks. You should be experienced to plan strategy sessions with the companies you work for.

A small business coach has the ability to help clients become successful by focusing on their personal development. You’ll be responsible for keeping your client focused on their goals, helping them avoid distractions and procrastination. You’ll need to help your client stay mindful of the journey and how actions end up as results.

It’s not your job to help your student by taking action for them, rather you should be encouraging them to take the action, it’s a part of their development. Rather, it’s your job to help your students find the answers they seek. You guide them in the right direction and let them be the decision maker. Encourage the student, but let he or she take lead.

You can be both a consultant and coach, most of us are when you have the complete set of skills needed. It’s important to understand that there’s a clear difference between both roles.

Just because a client says they need business consulting doesn’t mean coaching isn’t needed. Most people use business consultant over business coaching. While you may do otherwise, I always ensure my clients learn the needed skillset to complete their journey. Of course, many don’t have an end goal, but they do have goals set and we should always set realistic goals to achieve.

Be The Smartest Person In The Room

Your knowledge is your value proposition, it’s what you bring to the table and it’s what clients/students will heavily depend on whether they choose you or not.

If you don’t have a strong skill set, you’ll never make it. You should be reading books and content daily, I always say to “practice what you preach.”  You need to be confident in everything you do and knowledge builds confidence.

I want you to learn how to be a great business consultant, business coach, but really both. You need to be a great learner and student, be a great listener. Be a great problem-solver. You can be the smartest person in the room. If you’re willing to go the extra mile, it’s going to pay off for you.

Experience Matters And Plays A Big Role

If you’re just now starting out, it’s going to be tough to land consulting jobs and coaching jobs. If you don’t own a business, it can be tough. Knowledge is powerful, but you can’t replace real-life experience. It’s just a fact.

Before I founded my first company, it was tough to get consulting leads. When I did, I was always asked about my experience but I didn’t have the real-life experience at the time. Anyone can start a business. If you’re serious about being a small business consultant, consider starting your own small business. You don’t have to stop offering business consulting services, you can continue to learn and you can get the real-life experience you need by starting your own business.

You can be a freelance business consultant. There’s nothing wrong starting as a freelancer, I did. I wasn’t a business consultant when I first started out, I was a ghost writer. I made a lot of money as a freelancer, long before I ever had a business. You still need a website to drive traffic to, but you don’t need a business to start consulting for businesses.

You Must Be A People’s Person

As a consultant or coach, you’ll be dealing with people all the time. Some people are very easy to get along with, others are much harder to deal with. Everyone has a background and story, you’ll be introduced to about every possible personality you could think of while being in this industry. It happens to us all.

The better you are at reading people, the less distractions you’ll have. When you can tell who is serious about your services and who is not, you’re going to save time and effort. Again, this is where you need the real-life experiences of dealing with people.

In short, I would suggest you become a people’s person, be the one that everyone gravitates to. Be the one that gets all the attention, that’s the small business guru that does great. Demand their attention but let your results speak.

Speaking Of Results…

I don’t want to discourage anyone, I’d rather motivate you all to reach your goals if you want to know the truth. However, if you can’t deliver the results, you won’t be around very long. You’ll be able to fine tune your skills with practice and experience, but never use a client to “test.” Again, start your consulting business and experiment with it on your own terms. Never use a client for that.

If you can be the consulting ace that gets the results, you’ll never go hungry again. And here’s the thing, when you get great results for a company, they tell their friends. Deep down, we all want to be successful. If you found a consultant that grew your business by 4,000 percent, you’d tell someone about it, right? Some of you may not, I can hear you now. “Hell no, I want it all to myself!.” Rightfully so, but mouth-to-mouth referrals are powerful. You know you’re doing a great job when you’re getting referrals.

Results will always matter and you have to be able to deliver them.

What Niche And Market Area Do I Focus On?

Some of you will focus your consulting on a specific niche while others may have the experience needed to help with most problem solving challenges businesses face.

If you focus on a specific niche and market, you may need license and certifications. Most will not, but some will require that such as legal consulting, tax and insurance.

With that being said, you’ll need to figure out if you’ll focus on local businesses or work nationally, even internationally. What types of businesses will you consult for? Will you work with small business only or will you target enterprises and larger companies? You can target who you want to, but you want to know where you’ll focus your attention starting out.

Learn The Common Problems Businesses Face

If you want a leg up on your consulting career, learn what common problems businesses face and how to provide the solution.

Many small businesses face similar problems and challenges. The better you can understand these problems and concerns, likely the better solutions you can offer.

You learn a lot through your own trial and error. I’ve made a ton of mistakes in my career, we all make them. You have to experiment a lot, you have to willing to test different strategies as a consultant. Of course, you always want to have their best interest at heart. Growing a business is not easy and hopefully, you do have experience growing your own business and having that experience you need to provide a great service to others.

Any advantage you can get is important and if you know most of the challenges that businesses face day-to-day, you’re going to instantly become an asset for that business. Leverage your knowledge!

Writing Your Business Plan

If you’re going to take your consulting business seriously, you need to work on your business also. That starts by writing a business plan.

Some of you know how to write a business plan, some of you may not. It’s very important. I’m often questioned about this, especially by freelance business consultants. I do know you can grow a business without it, many have proven this same point. Even so, the structure and foundation of your business is crucial. That’s what your business plan is.

You need to put a special focus on your business model. What processes and systems will you use? How will you price your services? What will you outsource? Then you have important elements such as your company mission, goals and

Building The Systems Of Your Business

From the beginning, you need to be focused on how your business runs. You need the correct processes and systems in place to optimize your own business. You’ll be judged by how your business performs. Nobody will invest in your consulting services if your business isn’t managed properly. Your business will always be a reflection on your capabilities as a consultant.

Anything you can automate in your business is going to save time, money and effort. You should be building templates to use, formats for content,

Building Your Marketing Plan

Marketing your consulting business has to be a priority. There’s a lot of business consultants out there, many that have been consulting for years. If you want to make an immediate impact, you have to stand out in a crowd.

From Facebook marketing or Instagram marketing to search engine optimization and content marketing, there’s a number of different ways you can drive traffic to your website.

You’ll need to learn how to leverage social proof, build trust and build your reputation, show your potential customers what you can do.

The results I get my clients are authentic, millions of dollars (sales results from my new 5-Step Blueprint Formula program) A tip I’ll give you, document everything you do. Document your strategies, your success and your failures. Yes, even your failures because you don’t want to make the same mistakes again. It’s ok to make mistakes, this is how we learn, but you must learn from them.

You Have To Be Honest With Yourself

Do you think mindset matters? I promise you as sure as the sun will shine tomorrow, it does. Mindset is everything, especially for those of you that are just starting out in small business consulting, being a business coach. You need 110 percent confidence to do this job, you really do.

Go back to the importance of learning, knowledge is priceless. Be the type of consultant that loves learning and teaching others. I tell this all the time, but I’ve been learning something new (relative to my consulting) every day for the past 11+ years. As a business coach, I learn (long-term memory) by teaching my students and clients. I learn by doing my videos and keynotes. It implants what I’ve learned and helps me absorb everything I’ve learned.

Most of you will likely have to contact your consulting leads by phone or Skype. You know you’re great at your job when you can confidently answer every question they ask. That’s how you know you’ve reached that level. If you can’t answer every business question you get, it’s going to be a concern for your client. This is another reason you need to learn the most common business issues owners face as I mentioned above.

Always Track Everything You Do And Their Results

One of the mistakes I made early in my career is the fact that I didn’t track my results, both success and failure.

I know I already mentioned this a little, but I wanted to state why it’s important. Case studies are one of the best topics you can cover. It validates what you do and it can be used to turn potential customers into leads.

You also need to learn what strategies lead to success. For example, when you do A and B, you get C. These case studies will help you learn, but again, it validates your credibility.

As I said before, learn how to leverage social proof, especially if you’re new to the block and you don’t have testimonials, reviews and feedback to that nature.

Be Yourself

Lastly, be yourself.

You don’t have to a personality if you don’t want too. There’s a lot of business consulting professionals that do nearly all of their work behind the scenes.

People do gravitate to people that have a personality, but in the end, it’s all about results. If you provide results, you’ll be employed for many years to come.

 

 

Pinterest Marketing

Pinterest Marketing

You want to grow your business using Pinterest. After all, Pinterest users are not shy about buying.

While Instagram and Snapchat often take the social media buzz away from Pinterest, this social channel is still strong and very interactive.

The most important question to ask yourself, “Is Pinterest worth using to grow my business?”

That means it’s time to look at your business. Who are you trying to reach? What problem are you trying to solve? These two questions are important.

Here’s what we know about Pinterest.

  • Pinterest has over 100 million active users
  • The majority of users are female
  • The fastest growing demographic are men
  • Over 40 percent of U.S. users are female
  • Over 30 percent of U.S. social media users use Pinterest
  • Over 55 percent of U.S. shoppers claim Pinterest to be their favorite social platform
  • Over 67 percent of Pinterest users are Millennials
  • 2 billion searches per month
  • 75 percent claim Pinterest is the best place to find new interest
  • Around 67 percent of Pinterest users are under the age of 40

 

In this Pinterest Marketing Guide, here’s what we’ll discuss;

  • Can I Grow My Business Using Pinterest
  • Getting Started With Pinterest
  • Creating Pinterest Boards
  • Focus On The Content Of Your Boards And Pins
  • How To Leverage Your Pinterest Account
  • Engagement Has To Be A Priority
  • Pinterest Analytics
  • Pinterest Ads
  • Growing Your Pinterest Account
  • It Takes Time To See ROI

 

Can I Grow My Business Using Pinterest

That’s the golden question, will Pinterest work to grow my business?

It all depends, your business may be perfect for Pinterest or you may have a specific business that simply doesn’t work on Pinterest.

How can you find out if Pinterest will work?

First, Pinterest is an image, graphic type site. This is at the core of Pinterest. Businesses that rely on images and graphics perform better on Pinterest.

Here’s some example businesses that do great on Pinterest.

  • Photography
  • Web Design
  • Graphic Design
  • Baking
  • Painters
  • Real Estate
  • Furniture
  • Jewelry

 

Pinterest can work for a lot of different businesses. That also depends on why you want to use Pinterest.

Here’s why businesses choose to market on Pinterest.

  1. Branding and Exposure
  2. Increase reach of Brand
  3. Connect with Influencers and other Brands
  4. Increase traffic to Website and Landing Pages
  5. Grow Social Network
  6. Sell Services and Products
  7. Networking

 

Many of you won’t know if Pinterest can work until you try it. If you’re new to Pinterest marketing or the Pinterest platform in general, it won’t hurt to try Pinterest out for a month to see where you can take it.

You can grow your Pinterest account on your own (organically) or you can run paid ads. I’m big on running test and experiments, it’s a huge benefit when you can start to get data back to analyze.

You have to start somewhere, so get your first Pinterest Boards up today.

Starting A Pinterest Account

Getting Started With Pinterest

If you haven’t started with Pinterest yet, you need to get signed up.

Make sure you use an email you can access, you’ll be required to verify that email.

You also want to make sure you choose the right name for your account.

You can add your location and a URL to your Pinterest account, this will display on your main page that contains all your boards.

Creating Pinterest Boards

Creating Pinterest Boards

If you don’t know Pinterest well, Pinterest Boards are a term you’ll soon become familiar with.

You have the ability to create Pinterest Boards to place content and images within that board.

Let me start by giving you a few important Pinterest tips.

  • Your Pinterest boards need to be specific, keep them under a specific topic.
  • Your Pinterest account (in total) should be specific, don’t mix different topics up.
  • If you have different topics, make sure you create different boards on Pinterest.
  • Your best option is using multiple Pinterest accounts if the topics are different.

 

Creating A New Pinterest Board

Your Pinterest Board titles need to be specific. Best practice is adding keywords in the title and board description.

More importantly, make sure you’re using the terminology of your customers.

You want your content to be detailed, so make it useful and informative.

Within your Pinterest Boards, this is where your content will exist. You can add images within your boards and these can be optimized also. These images are called Pins. Boards can contain thousands of Pins.

Focus On The Content Of Your Boards And Pins

A lot of people like to post any type of content on Pinterest and this is the wrong approach.

Your pins need to have a purpose as your Pinterest marketing can be involved in your content marketing campaigns.

Ask yourself these questions to learn what content you should be publishing on Pinterest.

  1. What problem is our product or service solving?
  2. What type of content does our audience read?
  3. What type of content engages our audience?
  4. Are we targeting the different personas we have with our content?
  5. What types of content give our audience the most value?

 

The answers to these questions can help you pinpoint the type of content you should be focusing on with your Pinterest marketing.

You Have To Leverage Your Pinterest Account

The more boards and pins you add to your Pinterest account, the more leverage you’ll have.

You can use these to grow your business or you can use your Pinterest account to provide Pinterest marketing services. You can make money from Pinterest by offering advertising, we’ll get into this more later in the guide.

For now, we need to build your boards and pins.

Pinterest Marketing And Engagement

Engagement Has To Be Priority

Engaging other Pinterest users, this is the key to successful marketing on Pinterest.

If you want to grow as quickly as possible (and I’m sure you do) you have to start building relationships.

This is true in all your social media marketing campaigns. After all, it makes us all feel good when people take an interest in what you do.

That means you need to start connecting with Pinterest users right away.

  • Start following other users and other boards. You have a higher chance of them following you back.
  • Engage with those you follow. They’ll be more likely to engage with you.
  • Start leaving comments.
  • Start liking other pins.
  • Pay attention to your notifications, this tells you who is engaging with you.

 

Engaging and building relationships is important for your business. It’s a critical step to growing your business, but also giving you another level of customer support as many brands use social media to connect with customers.

 

Pinterest Analytics

Pinterest Analytics

Pinterest analytics will help give you important insights to how you’re performing.

As you can see above, you can see a wide range of data points.

  • Average daily impressions (profile)
  • Average daily viewers (profile)
  • Average monthly viewers
  • Average monthly engagement
  • Average daily impressions (website)
  • Average daily viewers (website)

 

Paid Pinterest Ads

Pinterest Ads

Just like other popular social media platforms, Pinterest also gives you the opportunity to run ads.

Now, Pinterest paid ads are no Facebook ads, there’s not many data points to leverage. Then again, no other social media ad platform comes close to Facebook and the thousands of data points you could create.

With that said, can you use Pinterest ads for your business? Absolutely.

Like anything you do in business, it’s all about testing, see what works, seeing what your audience reacts to and what they don’t react too.

With Pinterest, you can run Awareness Campaigns, Engagement Campaigns and Traffic Campaigns. You’ll be able to determine which campaign goal you want, ad spend and the pin you want to promote.

My advice, start slow, test multiple campaigns and see what works best.

Growing Your Pinterest Account

There’s a number of different ways you can grow your Pinterest account.

  • Get more followers and follow more users
  • Promote your Pinterest account on other social media platforms
  • Publish numerous Pins each day
  • Make sure website visitors know about your Pinterest account
  • Offer Pinterest sharing on your website’s content and images
  • Be active and engaging, build your community
  • Be consistent with your publishing

 

It Takes Time To See ROI

For most of you, it’s going to take time before you see your business growing. They key is consistency and patience.

Now, if you have money to invest, use Pinterest ads for your Pinterest marketing. This can help your account grow a lot quicker.

If you have to work manually, make sure you’re using your time wisely.

If you need help growing your Pinterest or social media accounts, give our team a call today or send us an email.

Until next time…