Social media can be tough at times.
If you’re running multiple social media accounts or managing social media accounts for businesses, the task can feel overwhelming.
For social media managers, how are you able to manage your social media marketing? How are you able to manage dozens of social profiles from one single source? What social media tools can make your life easier while bringing better results? I have the answer and it’s called social media management tools.
It doesn’t matter if you’re an agent, influencer, blogger, consultant or agency, social media management tools will help you save time, money and effort.
There’s a number of different social media management apps and software to try. I’ve broke down each one and exactly what the platform is used for.
Hootsuite is one of the most powerful social media management tools on the market. With well over 10 million users, it’s also one of the most popular. Hootsuite is a great solution for small businesses but make no mistake that their software can handle enterprise level accounts. Hootsuite has a variety of different pricing points that range from free to a few hundred dollars a month, even options for custom management plans.
Pricing: Free to Free to $99 monthly
Buffer is another top tier solution for social media management. Buffer has social media software for individuals all the way up to agencies and corporations. Their free account allows you to use 1 social media account while their large solution allows for 150 social media accounts. Buffer also integrates with a number of different tools to improve your social media marketing. It will allow you to create shortened URLs for tracking.
Pricing: Free to $399 monthly
(3) Every Post
Everypost is an all-in-one publishing solution for social media. Everypost is easy to use, simple to navigate and allows you to work with your content on Facebook, Twitter, Google+, LinkedIn, Pinterest and Tumblr. Everypost gives you the ability to track social analytics, schedule content, publish content and collaborate with other members of your team. This social tool is easy to use, I really like the interface and capabilities.
Pricing: Free to $99 monthly
(4) Sprout Social
Sprout Social is a complete social media management tool for agencies with multiple Twitter and Facebook accounts to manage. Sprout Social has a fleet of amazing social media tools you’ll be able to utilize to build your social media following. You’ll be able to schedule and publish your social content. You’ll have advanced analytics and be able to monitor everything from one account.
Pricing: $59-$500 monthly (Custom solutions available)
Crowdbooster is a social media analytics tool that will help you with your social media decisions. It gives you real-time social media data..This social media tool is used for Twitter and will allow you to schedule/publish tweets at any time you want. Their advanced reporting system will allow you to send professional reports to your clients. It makes finding influencers and fans simple.
Pricing: $9-$119 monthly (Custom solutions available)
AgoraPulse is another top social media management I have to consider to be among the top 5 social media management tools on the market. With AgoraPulse, you can schedule and publish social content on Facebook, Twitter, Instagram, LinkedIn and Google+. This social media tool can be used by bloggers, small groups or large agencies. The analytics are amazing and helpful. You can create badges on your users by followers, who publishes content about you. The software also does this on automation. Very clean interface, easy to learn and easy to use.
Pricing: Free to $299 a month (Custom plans available)
Oktopost is a social media management tool with a focus on helping you build leads for your business. Oktopost is a B2B social media management platform. Unlike other social management tools, Oktopost allows you to discover content and measure all of your social media marketing activities. Their tool also integrates with a wide range of other marketing ecosystems, such as Salesforce and Marketo.
Pricing: Starting at $65 and up (Company doesn’t list pricing)
SocialOomph is another popular social media tool that allows you to schedule social content on a number of different platforms. They have 2 accounts you can choose from, Free and Professional. The Free account allows you to use Twitter, schedule tweets, track keywords, review mentions and track retweets. The Professional account allows you to use Twitter, Facebook, Pinterest, LinkedIn, Tumblr, Plurk and RSS feeds.
Pricing: Free, $14 monthly and up
Socialbakers is a powerful social media management tool set that allows you to focus on managing your social media content from Twitter and Facebook. It has tools and features that help you grow your social media marketing ROI using Facebook and Instagram ads. You’ll be able to target the biggest industry professionals in your niche with ease.
Pricing: $24 and up to $400 monthly (custom options available)
Sendible is an all-in-one social media management solution that allows you to publish social content, schedule content, engage with your audience and measure ROI. You can also plan a content calendar, assign tasks to team members, and use Sendible’s Social CRM tool to manage customer records. One of the best features that I love the most is Sendible’s integrations, which include WordPress, Canva and Google Drive. Powerful CRM solution to nurture your leads. You can also monitor keywords and brand mentions.
Pricing: Starting at $59 up to $499 (Custom plans available)