Best Social Media Management Tools

Best Social Media Management Tools

Social media can be tough at times.

If you’re running multiple social media accounts or managing social media accounts for businesses, the task can feel overwhelming.

For social media managers, how are you able to manage your social media marketing? How are you able to manage dozens of social profiles from one single source? What social media tools can make your life easier while bringing better results? I have the answer and it’s called social media management tools.

It doesn’t matter if you’re an agent, influencer, blogger, consultant or agency,  social media management tools will help you save time, money and effort.

There’s a number of different social media management apps and software to try. I’ve broke down each one and exactly what the platform is used for.

(1) Hootsuite

Hootsuite Social Media Management Tool

Hootsuite is one of the most powerful social media management tools on the market. With well over 10 million users, it’s also one of the most popular. Hootsuite is a great solution for small businesses but make no mistake that their software can handle enterprise level accounts. Hootsuite has a variety of different pricing points that range from free to a few hundred dollars a month, even options for custom management plans.

Pricing: Free to Free to $99 monthly

(2) Buffer

Buffer Social Media Software

Buffer is another top tier solution for social media management. Buffer has social media software for individuals all the way up to agencies and corporations. Their free account allows you to use 1 social media account while their large solution allows for 150 social media accounts. Buffer also integrates with a number of different tools to improve your social media marketing. It will allow you to create shortened URLs for tracking.

Pricing: Free to $399 monthly

(3) Every Post

Every Post Social Media Management

Everypost is an all-in-one publishing solution for social media. Everypost is easy to use, simple to navigate and allows you to work with your content on Facebook, Twitter, Google+, LinkedIn, Pinterest and Tumblr. Everypost gives you the ability to track social analytics, schedule content, publish content and collaborate with other members of your team. This social tool is easy to use, I really like the interface and capabilities.

Pricing: Free to $99 monthly

(4) Sprout Social

Social Sprout Social Media Tool

Sprout Social is a complete social media management tool for agencies with multiple Twitter and Facebook accounts to manage. Sprout Social has a fleet of amazing social media tools you’ll be able to utilize to build your social media following. You’ll be able to schedule and publish your social content. You’ll have advanced analytics and be able to monitor everything from one account.

Pricing: $59-$500 monthly (Custom solutions available)

(5) Crowdbooster

Crowdbooster Social Media Management

Crowdbooster is a social media analytics tool that will help you with your social media decisions. It gives you real-time social media data..This social media tool is used for Twitter and will allow you to schedule/publish tweets at any time you want. Their advanced reporting system will allow you to send professional reports to your clients. It makes finding influencers and fans simple.

Pricing: $9-$119 monthly (Custom solutions available)

(6) AgoraPulse

Agora Pulse Social Media Software

AgoraPulse is another top social media management I have to consider to be among the top 5 social media management tools on the market. With AgoraPulse, you can schedule and publish social content on Facebook, Twitter, Instagram, LinkedIn and Google+. This social media tool can be used by bloggers, small groups or large agencies. The analytics are amazing and helpful. You can create badges on your users by followers, who publishes content about you. The software also does this on automation. Very clean interface, easy to learn and easy to use.

Pricing: Free to $299 a month (Custom plans available)

(7) Oktopost

Oktopost Social Media Tool

Oktopost is a social media management tool with a focus on helping you build leads for your business. Oktopost is a B2B social media management platform. Unlike other social management tools, Oktopost allows you to discover content and measure all of your social media marketing activities. Their tool also integrates with a wide range of other marketing ecosystems, such as Salesforce and Marketo.

Pricing: Starting at $65 and up (Company doesn’t list pricing)

(8) SocialOomph

Social oomph Management Tool

SocialOomph is another popular social media tool that allows you to schedule social content on a number of different platforms. They have 2 accounts you can choose from, Free and Professional. The Free account allows you to use Twitter, schedule tweets, track keywords, review mentions and track retweets. The Professional account allows you to use Twitter, Facebook, Pinterest, LinkedIn, Tumblr, Plurk and RSS feeds.

Pricing: Free, $14 monthly and up

(9) SocialBakers

Social Bakers Social Media Tool

Socialbakers is a powerful social media management tool set that allows you to focus on managing your social media content from Twitter and Facebook. It has tools and features that help you grow your social media marketing ROI using Facebook and Instagram ads. You’ll be able to target the biggest industry professionals in your niche with ease.

Pricing: $24 and up to $400 monthly (custom options available)

(10) Sendible

Sendible Social Media Tool

Sendible is an all-in-one social media management solution that allows you to publish social content, schedule content, engage with your audience and measure ROI. You can also plan a content calendar, assign tasks to team members, and use Sendible’s Social CRM tool to manage customer records. One of the best features that I love the most is Sendible’s integrations, which include WordPress, Canva and Google Drive. Powerful CRM solution to nurture your leads. You can also monitor keywords and brand mentions.

Pricing: Starting at $59 up to $499 (Custom plans available)

 

 

How To Create A Business Page On Facebook

How To Create A Business Page On Facebook

I know some of you may feel a little intimidated with the thought of setting up a business page in Facebook.

The good news, it’s not that difficult and I’m going to show you just how easy it is!

Just follow the steps below and you’ll have your Facebook page up in no time.

Step 1 – Log In To Your Personal Facebook Account

If you don’t have a Facebook account, you can click here to sign up.

Step 2 – Once Logged In To Your Personal Account, Go To “Create Page”

Just click on the downward arrow, go down until you see “Create Page.” Click on this option.

Create A Page In Facebook

Step 3 – Choose Which Page You’ Want To Create

Choose the category that best describes your business. If you’re an entrepreneur, you’d choose Public Figure. If you have a local business, you’d choose Local Business or Place.

You’ll also be required to choose your name and categories. Be careful choosing your name, think about it before you press enter.

What Type Of Facebook Page Should I Create

Step 4 – Fill Out The About Us Section

Next, you’ll need to fill out the Facebook “About Us” Section. While this is an important page of your business page, you can skip this step to add it at a later time. Your description can be up to 155 characters long. This will describe what your business, product, service or community is about.

You can also choose to add a website or social media link to your Facebook business page.

Fill Out The About Us Section For Facebook Business Page

Step 5 – Add Your Profile Picture

For Step 5 of setting up your Facebook business page, you’ll need to add your profile picture. This step is optional and you can skip this step to add a picture at a later time. You can add a profile picture using two methods, either uploading one from your computer or by importing a picture from a website. You can add a logo as your picture or you can add an image of yourself.

How To Add Your Facebook Business Profile Picture

Step 6 – Add Your Facebook Business Page To Favorites

This is another optional step you can take. You can choose to add your Facebook business page to your Facebook favorites section. The only benefit for this is that it allows you to find your page a little easier.

How To Add Facebook Page To Favorites

Step 7 – Adding A Preferred Audience For Your Business Page

While this feature has been around for some time now, I noticed a lot of old guides don’t have this final step when setting up your Facebook business page. This step is very important. It allows you to immediately let Facebook know what type of audience you’ll be targeting. You can target your audience by location, age, gender, interest and languages. If you’re a local business owner, you’ll want to use the location option to target a local audience. If you’re selling products to only women, that’s the audience you may only want to target (even though men may purchase it for their ladies) There’s all kinds of interest you can target, from business and finance to gardening or social media, this is where you first let Facebook know who is your audience.

How To Add Targeted Audience To Facebook Business Page

While This Covers Getting Started, It’s Only The Beginning

Getting your Facebook business page started is a great first step, but there’s still a lot to learn when it comes to utilizing Facebook to grow your business.

If you haven’t followed me on Facebook yet, please do so by clicking here so I’ll be able to answer any questions you may have. Plus, I’ll give you access to my private Facebook group where I give you some of my best Facebook tips and tricks for free.

If you’re wanting to learn more about Facebook marketing, be sure to check out my Facebook Marketing Guide.

Pinterest Marketing

Pinterest Marketing

You want to grow your business using Pinterest. After all, Pinterest users are not shy about buying.

While Instagram and Snapchat often take the social media buzz away from Pinterest, this social channel is still strong and very interactive.

The most important question to ask yourself, “Is Pinterest worth using to grow my business?”

That means it’s time to look at your business. Who are you trying to reach? What problem are you trying to solve? These two questions are important.

Here’s what we know about Pinterest.

  • Pinterest has over 100 million active users
  • The majority of users are female
  • The fastest growing demographic are men
  • Over 40 percent of U.S. users are female
  • Over 30 percent of U.S. social media users use Pinterest
  • Over 55 percent of U.S. shoppers claim Pinterest to be their favorite social platform
  • Over 67 percent of Pinterest users are Millennials
  • 2 billion searches per month
  • 75 percent claim Pinterest is the best place to find new interest
  • Around 67 percent of Pinterest users are under the age of 40

 

In this Pinterest Marketing Guide, here’s what we’ll discuss;

  • Can I Grow My Business Using Pinterest
  • Getting Started With Pinterest
  • Creating Pinterest Boards
  • Focus On The Content Of Your Boards And Pins
  • How To Leverage Your Pinterest Account
  • Engagement Has To Be A Priority
  • Pinterest Analytics
  • Pinterest Ads
  • Growing Your Pinterest Account
  • It Takes Time To See ROI

 

Can I Grow My Business Using Pinterest

That’s the golden question, will Pinterest work to grow my business?

It all depends, your business may be perfect for Pinterest or you may have a specific business that simply doesn’t work on Pinterest.

How can you find out if Pinterest will work?

First, Pinterest is an image, graphic type site. This is at the core of Pinterest. Businesses that rely on images and graphics perform better on Pinterest.

Here’s some example businesses that do great on Pinterest.

  • Photography
  • Web Design
  • Graphic Design
  • Baking
  • Painters
  • Real Estate
  • Furniture
  • Jewelry

 

Pinterest can work for a lot of different businesses. That also depends on why you want to use Pinterest.

Here’s why businesses choose to market on Pinterest.

  1. Branding and Exposure
  2. Increase reach of Brand
  3. Connect with Influencers and other Brands
  4. Increase traffic to Website and Landing Pages
  5. Grow Social Network
  6. Sell Services and Products
  7. Networking

 

Many of you won’t know if Pinterest can work until you try it. If you’re new to Pinterest marketing or the Pinterest platform in general, it won’t hurt to try Pinterest out for a month to see where you can take it.

You can grow your Pinterest account on your own (organically) or you can run paid ads. I’m big on running test and experiments, it’s a huge benefit when you can start to get data back to analyze.

You have to start somewhere, so get your first Pinterest Boards up today.

Starting A Pinterest Account

Getting Started With Pinterest

If you haven’t started with Pinterest yet, you need to get signed up.

Make sure you use an email you can access, you’ll be required to verify that email.

You also want to make sure you choose the right name for your account.

You can add your location and a URL to your Pinterest account, this will display on your main page that contains all your boards.

Creating Pinterest Boards

Creating Pinterest Boards

If you don’t know Pinterest well, Pinterest Boards are a term you’ll soon become familiar with.

You have the ability to create Pinterest Boards to place content and images within that board.

Let me start by giving you a few important Pinterest tips.

  • Your Pinterest boards need to be specific, keep them under a specific topic.
  • Your Pinterest account (in total) should be specific, don’t mix different topics up.
  • If you have different topics, make sure you create different boards on Pinterest.
  • Your best option is using multiple Pinterest accounts if the topics are different.

 

Creating A New Pinterest Board

Your Pinterest Board titles need to be specific. Best practice is adding keywords in the title and board description.

More importantly, make sure you’re using the terminology of your customers.

You want your content to be detailed, so make it useful and informative.

Within your Pinterest Boards, this is where your content will exist. You can add images within your boards and these can be optimized also. These images are called Pins. Boards can contain thousands of Pins.

Focus On The Content Of Your Boards And Pins

A lot of people like to post any type of content on Pinterest and this is the wrong approach.

Your pins need to have a purpose as your Pinterest marketing can be involved in your content marketing campaigns.

Ask yourself these questions to learn what content you should be publishing on Pinterest.

  1. What problem is our product or service solving?
  2. What type of content does our audience read?
  3. What type of content engages our audience?
  4. Are we targeting the different personas we have with our content?
  5. What types of content give our audience the most value?

 

The answers to these questions can help you pinpoint the type of content you should be focusing on with your Pinterest marketing.

You Have To Leverage Your Pinterest Account

The more boards and pins you add to your Pinterest account, the more leverage you’ll have.

You can use these to grow your business or you can use your Pinterest account to provide Pinterest marketing services. You can make money from Pinterest by offering advertising, we’ll get into this more later in the guide.

For now, we need to build your boards and pins.

Pinterest Marketing And Engagement

Engagement Has To Be Priority

Engaging other Pinterest users, this is the key to successful marketing on Pinterest.

If you want to grow as quickly as possible (and I’m sure you do) you have to start building relationships.

This is true in all your social media marketing campaigns. After all, it makes us all feel good when people take an interest in what you do.

That means you need to start connecting with Pinterest users right away.

  • Start following other users and other boards. You have a higher chance of them following you back.
  • Engage with those you follow. They’ll be more likely to engage with you.
  • Start leaving comments.
  • Start liking other pins.
  • Pay attention to your notifications, this tells you who is engaging with you.

 

Engaging and building relationships is important for your business. It’s a critical step to growing your business, but also giving you another level of customer support as many brands use social media to connect with customers.

 

Pinterest Analytics

Pinterest Analytics

Pinterest analytics will help give you important insights to how you’re performing.

As you can see above, you can see a wide range of data points.

  • Average daily impressions (profile)
  • Average daily viewers (profile)
  • Average monthly viewers
  • Average monthly engagement
  • Average daily impressions (website)
  • Average daily viewers (website)

 

Paid Pinterest Ads

Pinterest Ads

Just like other popular social media platforms, Pinterest also gives you the opportunity to run ads.

Now, Pinterest paid ads are no Facebook ads, there’s not many data points to leverage. Then again, no other social media ad platform comes close to Facebook and the thousands of data points you could create.

With that said, can you use Pinterest ads for your business? Absolutely.

Like anything you do in business, it’s all about testing, see what works, seeing what your audience reacts to and what they don’t react too.

With Pinterest, you can run Awareness Campaigns, Engagement Campaigns and Traffic Campaigns. You’ll be able to determine which campaign goal you want, ad spend and the pin you want to promote.

My advice, start slow, test multiple campaigns and see what works best.

Growing Your Pinterest Account

There’s a number of different ways you can grow your Pinterest account.

  • Get more followers and follow more users
  • Promote your Pinterest account on other social media platforms
  • Publish numerous Pins each day
  • Make sure website visitors know about your Pinterest account
  • Offer Pinterest sharing on your website’s content and images
  • Be active and engaging, build your community
  • Be consistent with your publishing

 

It Takes Time To See ROI

For most of you, it’s going to take time before you see your business growing. They key is consistency and patience.

Now, if you have money to invest, use Pinterest ads for your Pinterest marketing. This can help your account grow a lot quicker.

If you have to work manually, make sure you’re using your time wisely.

If you need help growing your Pinterest or social media accounts, give our team a call today or send us an email.

Until next time…

 

 

Instagram Marketing

Instagram Marketing

Hey everyone, Richard Hale here. Thanks for your visit, I have a great guide for you today on social giant Instagram and how you can gain more followers using Instagram.

There’s no question that Instagram is a relatively new social platform (only 7 years old) and since it’s owned by Facebook now, the company has took off. Instagram is now one of the most used social media websites and the most used social media mobile platform.

What does it all mean for you and your business? OPPORTUNITY. Big opportunities for you to grow your business, grow your brand and make money.

I’m using these Instagram marketing strategies myself and for several businesses I manage, the results have been unbelievable. So ready to get started?

Hashtags On Instagram

#Hashtags

To make the most out of your Instagram marketing and to help you target a specific audience, you need to know the terminology of your customers. This reflects on all of your social media marketing campaigns. Look, hashtags are nothing new, you’ve likely been using them anyway. Instagram is different from any other social platform in the sense I recommend using 15-20 relevant hashtags per post.

One of the most effective Instagram strategies I used was testing which hashtags received the most views, likes and followers. Experiment with different hashtags, test different hashtag sets and analyze your results. This will help you optimize future Instagram marketing campaigns. You’ll quickly find what works the best and then you can work on your hashtag sets per each post.

You can use websites like Hashtagify.me to find popular hashtags to use for your Instagram account. Remember though, you still want to unique hashtags that brand your business and still want to use hashtags your potential customers may use.

Design And Image Quality

Becoming successful on Instagram begins with beautiful images. If your photos don’t deliver on this fundamental point, you won’t gain many followers. Give people a reason for following you and post photos that show an exceptional moment in time. I know easier said than done, but go take a look at your competition or popular Instagram accounts. See how they utilize different pictures and what types of post they do.

You want to use images that are stunning or connect with your audience. In the same token, you want to brand yourself or business, optimizing your Instagram channel as much as possible. Websites like Canva make it super easy to add images and text to make your Instagram post. It’s free to use. Add your logo and add your website URL to the post, you can even add your name.

The Word Swag app is great for creating some awesome text fonts and graphic looks. Phonto is another that makes it easy to add text to images. Just as you’re going to test hashtags (remember that) you can test different fonts, graphics and formats to your post to see which your Instagram audience likes best.

Instagram Quotes

The Power Of Quotes

You can’t go wrong adding quotes to your Instagram feed. For those of you that are just starting your Instagram profile, quotes are a quick, fast way to gain early traction. Most of the high performing quotes on Instagram are lifestyle quotes and motivational quotes. These do well on Instagram.

If you search for popular Instagram hashtags, you’ll find quotes are among the most widely used.

The great thing about using quotes is the fact that you can use your own quotes. Honestly, you can use any quote that you want. You can use Canva as I showed you above to add your name, website or logo to the post. Positive quotes are an easy way to gain more Instagram followers.

Instagram Videos

Now that Instagram allows you to post videos, the sky is the limit. Instagram is the perfect playground and I can’t preach this enough. Video marketing is a big and it will be the main form of marketing in 2017 and beyond. We haven’t even seen the peak yet and we’re a decade plus into YouTube.

We all love watching video, we connect with videos better than images or text. Be sure to work with some Instagram videos and test some more strategies.

If you’re a small business or you do marketing like us, everyone needs to know how to create a video for their business or other businesses. Adobe is likely the best route to do your video edits, that’s at least what I would recommend.

Go Make Some Instagram Friends

I love connecting with new people, absolutely love it. We all have something special to show the world. The one thing you don’t want to do is be fake building relationships. I want you to be genuine and I want you to take a real interest in customers, in others. That’s the best customer service you can give your customers, treat them like you treat mom. Yeah, dead serious.

There’s nothing wrong with trying to connect with influencers. For the most part, you’ll connect with 1 out of every 30, give or take. Sure, it’s great to get a follow back, but you really want to connect with them. You want to start building a relationship with them.

When you first start an Instagram account or if you haven’t gained a lot of followers yet, go spend some time making the rounds. I want you to like other post, comment on other post. You don’t have to like everything you see, you can find things you have a real interest in and like those.

You do have to spend some time making friends and new connections. You can find leads all day long doing this.

Being Engaging And Influencial

We gravitate to those who are engaging and influence others, right?

We like to be part of the conversations and engagement. You have to take the time to go out and make new relationships. Again, be genuine.

There’s Instagram software out there that autofill comments, I never use them. People know when you’re genuine. This software is nothing special, many times these are easy to spot out.

It’s worth the investment to spend a few minutes every day engaging others.

Instagram Marketing Tips

Your Instagram Profile

This is the most important real estate you have on Instagram, it’s your profile ladies and gentlemen. This is your one chance to bring people in, so make sure your Instagram profile rocks.

Make sure your Instagram profile is detailed and be specific, let others know exactly what you do. This is the only place on Instagram that can have a live link, no other social media platform is like that. On Instagram, that’s the only link you get.

Now, that covers a lot of the different strategies and Instagram tools you can use on-site. Next, I want to take about taking pictures and images yourself, a few more tips I feel are important for the best image quality.

Instagram Followers

The numbers and data we have on Instagram suggest that the majority of the audience on Instagram is younger, but that doesn’t mean it’s less opportunities.

A lot of people jumped ship from Facebook to go to Instagram. Facebook saw this and bought them out. A lot of Instagram’s success is due to Facebook and their executive team knowing what to do.

Back to Instagram followers, we all want tens of thousands to follow us, but you don’t need that many followers for Instagram to work. You do need that profile link and you need to reference it in post to migrate potential customers to your landing pages.

Let me ask you this, would you rather have 10K followers with no visits to your landing pages or 1K followers and 100 visits to the website with sales? Of course, we take the money. Don’t get disappointed with your follower count, work on focusing users to get to your products and services.

Growing A Business With Instagram

Growing Your Business With Instagram

Can you use Instagram marketing to grow your business and brand? Absolutely, there’s no question about it.

Instagram is a great platform for all businesses. I have a few more Instagram marketing tips to help you start growing your business today.

  • Content – Make sure every post or video you make has a purpose.
  • Schedule – Publish your post at specific times through the week, especially during peak hours.
  • Consistency – You do want to be consistent with your post and videos.
  • Hashtags – Use hashtags that relate to your business, products and services.
  • Selling – Nobody wants to feel as they’re being sold, think about that before you publish your content.
  • Images – Use quality images; great to add your brand, logo and URL to your post.
  • Popular accounts – Learn what the hottest Instagram accounts do and learn how to use their techniques.

 

Run Your Test, Analyze And Optimize

I know… here we go with testing again. However, it’s a very important part of the process.

Test different hashtags, different images, different videos, don’t be afraid to mix it up. Always test it though, use different Instagram marketing strategies.

Always remember to be engaging.

If you have some Instagram marketing tips you want to share, be sure to leave me a comment!

Facebook Marketing Guide

Facebook Marketing Guide

As social media continues to grow in popularity, one main component remains the same, Facebook is still in a league of its own when it comes to active users.

It doesn’t matter what market or niche you play ball in, you can find your customers on Facebook. What if I could guarantee you that the Facebook marketing guide below will land you 5 new clients a month, would you be interested?

Is it possible to get 5 high paying clients from Facebook within 30 days from now? Absolutely and I’m going to show you how below.

In my Facebook Marketing Guide, I’m going to discuss;

  • Why You Should Be Using Facebook
  • Paid Facebook Ads
  • How To Get Started Advertising On Facebook
  • Facebook Ad Manager
  • Detailed Targets
  • Facebook Ad Budget
  • Creating Your Facebook Ads
  • Ad Headlines And Text
  • Targeting Organic Facebook Traffic

Why You Should Be Using Facebook

Facebook is the most powerful social media community and no other social giant comes close to Facebook’s reach. At the moment, Facebook has over 1 billion users. Yes, 1 billion users and counting.

Facebook reaches users throughout the world and a high percentage of them are using Facebook daily.

1.04 billion Facebook users are known as “daily active users.” That’s an incredible amount of users and everyone of us have the tools to reach them. That’s what makes Facebook marketing so exciting and such a big opportunity to grow your business.

There’s only 4 main strategies to reach your target audience on Facebook.

  1. Organically (Using your personal account or a branded page)
  2. Paid (Using Facebook advertising)
  3. Groups (Starting Facebook groups or joining groups)
  4. Messaging (Going to other pages and accounts)

All of these can work and there’s multiple strategies behind each one. However, 2 of these can get you banned from Facebook and the other takes time to utilize the strategy. The key to reaching targeted leads today to grow your business is through paid Facebook ads.

Paid Facebook Ads

My top strategy for reaching my target audience is paid Facebook advertising. Paid Facebook ads are a great way to pinpoint your audience and deliver content.

There’s a lot of entrepreneurs and businesses seeing massive growth from running Facebook ads.

Doesn’t it make sense to be where your audience is? Granted, not all businesses are built to reach their target audience on Facebook. Yet, the majority of you can reach your potential customers and the quickest way to do just that is paid ads.

How To Run Paid Facebook Ads

How To Get Started Advertising On Facebook

Start to finish, running Facebook ads is not difficult. Facebook’s advertising platform is complex but easy to navigate. If you can use Facebook (and most of you can) you can figure out how to setup everything you need.

You start by going to Facebook’s Ad Manager.

From here, you’ll see 13 different marketing objectives to choose from.

  • Boost your posts
  • Promote your page
  • Reach people near your business
  • Increase brand awareness
  • Send people to your website
  • Get installs of your app
  • Raise attendance at your event
  • Get video views
  • Collect leads for your business
  • Increase conversions on your website
  • Increase engagement in your app
  • Get people to claim your offer
  • Promote a product catalog

Facebook’s marketing objectives are classified in 3 fields.

  1. Awareness
  2. Consideration
  3. Conversion

Since most users choose Send People To Your Website, we’ll use this as our example.

Learning Facebook Ads Manager

Facebook Ads Manager

It’s easy to feel overwhelmed inside with all the options. Facebook does a good job making sure everything is clear to you as you build your paid Facebook ad campaign.

In the screenshot above, the red highlighted area shows how specific or broad your audience is based on the selections you choose. This area changes as you add interest points and detailed targets for your campaigns.

Choosing Detailed Targets With Facebook Ads Manager

 

Detailed Targets

Now, I want my add to target men and women in West Virginia, aged 30-65+. I’m wanting to bring in leads for a landing page I have on my website. As I’m adding different targets, my Audience Definition box is changing to reflect the changes I’m making.

Since I charge a few thousand dollars a month for my services, I’m choosing to target CEOs, Founders and Owners. I know this is the type of audience that can afford my services. I also use Interest to reach my audience, targeting those who own a small business.

Now, if this is your first time running Facebook ads, you’ll need to experiment. Don’t get down if the first few campaigns don’t do good, it happens. But you want to learn from the data you get back so you can make appropriate changes.

If you’re driving traffic to your landing page, you need to test that page also. You can use Google Analytics to track traffic and key important metrics to know how a specific audience is engaging the page. It’s free and a crucial tool to growing your online business.

Make sure you track all the different detailed targeting points and interest so you can optimize your campaign ads later.

Choosing Your Facebook Ad Budget

 

Facebook Ad Budget

There’s no magic number here guys and gals. It’s best to start low for your first few ad campaigns until you find targets and interest that work effectively.

In this case, I’m using $20 a day, which will be $140 a week. During that period, I have the opportunity to reach 27,000 targeted leads. Would you pay $140 to reach that many leads? Of course you would.

I covered the main sections in your ad manager, but you’ll find other options you have. As I said, it’s very complex but easy to learn and use.

Choosing Your Facebook Ads

Creating Your Facebook Ad

The ad you decide to use is a very critical part of your campaign. The wrong ads can ruin your Facebook ad campaigns. So I want you to pay close attention to your ad and the message it brings.

There’s 4 different ad formats you can choose from.

  • Carousel
  • Single Image
  • Single Video
  • Slideshow

If you pay attention to your Facebook feed, you’ve probably see Sponsored Ads at some point. Facebook displays ads all over and they’re based on your preferences, different things you’ve showed interest in.

Videos are extremely popular right now. If I had to recommend any ad format, it would be Single Video. I rarely see the Carousel and Slideshow format. Now, that’s not to say you can’t do them, but I always believe in modeling success. Facebook advertisers are making a killing using video.

Recommended Video Specs

  • Format: .MOV or .MP4 files
  • Resolution: at least 720p
  • Recommended aspect ratio: widescreen (16:9)
  • Facebook: 60 minutes max (2.3 GB)
  • Instagram: 60 seconds max (2.3 GB)

Recommended Image Specs

  • Recommended image size:

    1200 x 628 pixels

  • Image ratio: 1.91:1
  • To maximize ad delivery, use an image that contains little or no overlaid text. Learn more. 

Facebook Ad Locations

Ad Headlines And Text

All Facebook ads will have a headline and text. You have to be careful with the length because if you add too much text, your ad text can cutoff.

Headlines need to grab immediate attention. When running ads, you should only target your target audience. You need to target people who;

  • Need your service or product
  • Can afford to buy your service or product
  • Can buy your product now

Your headlines should explain the benefit or what makes it great or a guarantee/promise.

Text builds off your headlines and explains more information matching the message of your headline.

Where Do Facebook Ads Display?

Your Facebook ads can appear on Facebook’s mobile feed, right hand column, Instagram and on the Audience Network.

Growing Organic Facebook Leads

Targeting Organic Facebook Traffic

If you don’t run Facebook ads, it can be tough to find organic traffic to your page. Facebook wants you to pay. I’m not saying you can’t reach your target audience organically, but it takes a lot more work to build that type of traffic stream.

I’ve found one of the best ways to grow organic Facebook leads and traffic is by being active. Makes sense, right? Shop your page! Not really, but sorta.

If you want to save a lot of time, effort and money, find where your audience is rather than trying to bring them to your page. Target specific pages and groups where you can find your audience. Be active, leave messages, answer questions, leads can notice. Each comment you make is a path to your Facebook page.

Do not go blasting messages to every Tom, Dick and Harry, unless you want to get banned.

Make your Facebook helpful, entertaining and fun to be on. Be creative, respond to comments and messages.

Make sure you also have your profile filled up, hell go all out. Use an eye catching banner for the top of your page.

I use to feel branding wasn’t important in the early stages of a business, but scratch that. Brand your pages, have a consistent message on all your platforms.

Lastly, you can give things away, give a free trial, free app downloads, raffles, get people talking. You really want to give them value. The only bad thing about this is getting leads and traffic that is really not your targeted audience. However, it can lead to higher quality leads through the engagement.

Marketing On Facebook

Your Audience Is On Facebook

Nearly all of you can find targeted leads and customers by using Facebook.

My best advice, go give it a try. Try new strategies, always run test and keep improving with each one.

Facebook is the land of massive opportunity and entrepreneurs and businesses alike are making millions using it.

If you’re not, it’s time to get started.

And if you need help or you just don’t feel like doing it, contact us today and we’ll set up a killer ad that brings you customers every day.