As social media continues to grow in popularity, one main component remains the same, Facebook is still in a league of its own when it comes to active users.
It doesn’t matter what market or niche you play ball in, you can find your customers on Facebook. What if I could guarantee you that the Facebook marketing guide below will land you 5 new clients a month, would you be interested?
Is it possible to get 5 high paying clients from Facebook within 30 days from now? Absolutely and I’m going to show you how below.
In my Facebook Marketing Guide, I’m going to discuss;
- Why You Should Be Using Facebook
- Paid Facebook Ads
- How To Get Started Advertising On Facebook
- Facebook Ad Manager
- Detailed Targets
- Facebook Ad Budget
- Creating Your Facebook Ads
- Ad Headlines And Text
- Targeting Organic Facebook Traffic
Why You Should Be Using Facebook
Facebook is the most powerful social media community and no other social giant comes close to Facebook’s reach. At the moment, Facebook has over 1 billion users. Yes, 1 billion users and counting.
Facebook reaches users throughout the world and a high percentage of them are using Facebook daily.
1.04 billion Facebook users are known as “daily active users.” That’s an incredible amount of users and everyone of us have the tools to reach them. That’s what makes Facebook marketing so exciting and such a big opportunity to grow your business.
There’s only 4 main strategies to reach your target audience on Facebook.
- Organically (Using your personal account or a branded page)
- Paid (Using Facebook advertising)
- Groups (Starting Facebook groups or joining groups)
- Messaging (Going to other pages and accounts)
All of these can work and there’s multiple strategies behind each one. However, 2 of these can get you banned from Facebook and the other takes time to utilize the strategy. The key to reaching targeted leads today to grow your business is through paid Facebook ads.
Paid Facebook Ads
My top strategy for reaching my target audience is paid Facebook advertising. Paid Facebook ads are a great way to pinpoint your audience and deliver content.
There’s a lot of entrepreneurs and businesses seeing massive growth from running Facebook ads.
Doesn’t it make sense to be where your audience is? Granted, not all businesses are built to reach their target audience on Facebook. Yet, the majority of you can reach your potential customers and the quickest way to do just that is paid ads.
How To Get Started Advertising On Facebook
Start to finish, running Facebook ads is not difficult. Facebook’s advertising platform is complex but easy to navigate. If you can use Facebook (and most of you can) you can figure out how to setup everything you need.
You start by going to Facebook’s Ad Manager.
From here, you’ll see 13 different marketing objectives to choose from.
- Boost your posts
- Promote your page
- Reach people near your business
- Increase brand awareness
- Send people to your website
- Get installs of your app
- Raise attendance at your event
- Get video views
- Collect leads for your business
- Increase conversions on your website
- Increase engagement in your app
- Get people to claim your offer
- Promote a product catalog
Facebook’s marketing objectives are classified in 3 fields.
Since most users choose Send People To Your Website, we’ll use this as our example.
Facebook Ads Manager
It’s easy to feel overwhelmed inside with all the options. Facebook does a good job making sure everything is clear to you as you build your paid Facebook ad campaign.
In the screenshot above, the red highlighted area shows how specific or broad your audience is based on the selections you choose. This area changes as you add interest points and detailed targets for your campaigns.
Now, I want my add to target men and women in West Virginia, aged 30-65+. I’m wanting to bring in leads for a landing page I have on my website. As I’m adding different targets, my Audience Definition box is changing to reflect the changes I’m making.
Since I charge a few thousand dollars a month for my services, I’m choosing to target CEOs, Founders and Owners. I know this is the type of audience that can afford my services. I also use Interest to reach my audience, targeting those who own a small business.
Now, if this is your first time running Facebook ads, you’ll need to experiment. Don’t get down if the first few campaigns don’t do good, it happens. But you want to learn from the data you get back so you can make appropriate changes.
If you’re driving traffic to your landing page, you need to test that page also. You can use Google Analytics to track traffic and key important metrics to know how a specific audience is engaging the page. It’s free and a crucial tool to growing your online business.
Make sure you track all the different detailed targeting points and interest so you can optimize your campaign ads later.
Facebook Ad Budget
There’s no magic number here guys and gals. It’s best to start low for your first few ad campaigns until you find targets and interest that work effectively.
In this case, I’m using $20 a day, which will be $140 a week. During that period, I have the opportunity to reach 27,000 targeted leads. Would you pay $140 to reach that many leads? Of course you would.
I covered the main sections in your ad manager, but you’ll find other options you have. As I said, it’s very complex but easy to learn and use.
Creating Your Facebook Ad
The ad you decide to use is a very critical part of your campaign. The wrong ads can ruin your Facebook ad campaigns. So I want you to pay close attention to your ad and the message it brings.
There’s 4 different ad formats you can choose from.
- Single Image
- Single Video
If you pay attention to your Facebook feed, you’ve probably see Sponsored Ads at some point. Facebook displays ads all over and they’re based on your preferences, different things you’ve showed interest in.
Videos are extremely popular right now. If I had to recommend any ad format, it would be Single Video. I rarely see the Carousel and Slideshow format. Now, that’s not to say you can’t do them, but I always believe in modeling success. Facebook advertisers are making a killing using video.
Recommended Video Specs
- Format: .MOV or .MP4 files
- Resolution: at least 720p
- Recommended aspect ratio: widescreen (16:9)
- Facebook: 60 minutes max (2.3 GB)
- Instagram: 60 seconds max (2.3 GB)
Recommended Image Specs
- Recommended image size:
1200 x 628 pixels
- Image ratio: 1.91:1
- To maximize ad delivery, use an image that contains little or no overlaid text. Learn more.
Ad Headlines And Text
All Facebook ads will have a headline and text. You have to be careful with the length because if you add too much text, your ad text can cutoff.
Headlines need to grab immediate attention. When running ads, you should only target your target audience. You need to target people who;
- Need your service or product
- Can afford to buy your service or product
- Can buy your product now
Your headlines should explain the benefit or what makes it great or a guarantee/promise.
Text builds off your headlines and explains more information matching the message of your headline.
Where Do Facebook Ads Display?
Your Facebook ads can appear on Facebook’s mobile feed, right hand column, Instagram and on the Audience Network.
Targeting Organic Facebook Traffic
If you don’t run Facebook ads, it can be tough to find organic traffic to your page. Facebook wants you to pay. I’m not saying you can’t reach your target audience organically, but it takes a lot more work to build that type of traffic stream.
I’ve found one of the best ways to grow organic Facebook leads and traffic is by being active. Makes sense, right? Shop your page! Not really, but sorta.
If you want to save a lot of time, effort and money, find where your audience is rather than trying to bring them to your page. Target specific pages and groups where you can find your audience. Be active, leave messages, answer questions, leads can notice. Each comment you make is a path to your Facebook page.
Do not go blasting messages to every Tom, Dick and Harry, unless you want to get banned.
Make your Facebook helpful, entertaining and fun to be on. Be creative, respond to comments and messages.
Make sure you also have your profile filled up, hell go all out. Use an eye catching banner for the top of your page.
I use to feel branding wasn’t important in the early stages of a business, but scratch that. Brand your pages, have a consistent message on all your platforms.
Lastly, you can give things away, give a free trial, free app downloads, raffles, get people talking. You really want to give them value. The only bad thing about this is getting leads and traffic that is really not your targeted audience. However, it can lead to higher quality leads through the engagement.
Your Audience Is On Facebook
Nearly all of you can find targeted leads and customers by using Facebook.
My best advice, go give it a try. Try new strategies, always run test and keep improving with each one.
Facebook is the land of massive opportunity and entrepreneurs and businesses alike are making millions using it.
If you’re not, it’s time to get started.
And if you need help or you just don’t feel like doing it, contact us today and we’ll set up a killer ad that brings you customers every day.