I know some of you may feel a little intimidated with the thought of setting up a business page in Facebook.
The good news, it’s not that difficult and I’m going to show you just how easy it is!
Just follow the steps below and you’ll have your Facebook page up in no time.
Step 1 – Log In To Your Personal Facebook Account
If you don’t have a Facebook account, you can click here to sign up.
Step 2 – Once Logged In To Your Personal Account, Go To “Create Page”
Just click on the downward arrow, go down until you see “Create Page.” Click on this option.
Step 3 – Choose Which Page You’ Want To Create
Choose the category that best describes your business. If you’re an entrepreneur, you’d choose Public Figure. If you have a local business, you’d choose Local Business or Place.
You’ll also be required to choose your name and categories. Be careful choosing your name, think about it before you press enter.
Step 4 – Fill Out The About Us Section
Next, you’ll need to fill out the Facebook “About Us” Section. While this is an important page of your business page, you can skip this step to add it at a later time. Your description can be up to 155 characters long. This will describe what your business, product, service or community is about.
You can also choose to add a website or social media link to your Facebook business page.
Step 5 – Add Your Profile Picture
For Step 5 of setting up your Facebook business page, you’ll need to add your profile picture. This step is optional and you can skip this step to add a picture at a later time. You can add a profile picture using two methods, either uploading one from your computer or by importing a picture from a website. You can add a logo as your picture or you can add an image of yourself.
Step 6 – Add Your Facebook Business Page To Favorites
This is another optional step you can take. You can choose to add your Facebook business page to your Facebook favorites section. The only benefit for this is that it allows you to find your page a little easier.
Step 7 – Adding A Preferred Audience For Your Business Page
While this feature has been around for some time now, I noticed a lot of old guides don’t have this final step when setting up your Facebook business page. This step is very important. It allows you to immediately let Facebook know what type of audience you’ll be targeting. You can target your audience by location, age, gender, interest and languages. If you’re a local business owner, you’ll want to use the location option to target a local audience. If you’re selling products to only women, that’s the audience you may only want to target (even though men may purchase it for their ladies) There’s all kinds of interest you can target, from business and finance to gardening or social media, this is where you first let Facebook know who is your audience.
While This Covers Getting Started, It’s Only The Beginning
Getting your Facebook business page started is a great first step, but there’s still a lot to learn when it comes to utilizing Facebook to grow your business.
If you haven’t followed me on Facebook yet, please do so by clicking here so I’ll be able to answer any questions you may have. Plus, I’ll give you access to my private Facebook group where I give you some of my best Facebook tips and tricks for free.
If you’re wanting to learn more about Facebook marketing, be sure to check out my Facebook Marketing Guide.