Influence, such a powerful word and a must-have quality for anyone in business. Say it again…. INFLUENCE. Yeah, it’s that important.

Influence defines those who are leaders, innovators, entrepreneurs.

For all of you that want to be stronger leaders, have a stronger message, have a bigger following, being an influencer is the critical core principle.

Why is winning friends and the ability to influence people important? I’m sure you have an idea, but I want you to think about it for a moment….

Some of you, this isn’t your first rodeo. You know friends are important, you know partnerships are important. And if you don’t, influence is the most powerful, most needed quality of all.

Why? Because nobody in business or anywhere else can grow, succeed and prosper without friends. Don’t be a greedy ass, you can’t do it on your own. Eventually, your solo ride with level off and you’ll be stuck.

John Corcoran is one of the best influencers in the world. Not sure if you’ve heard of him, but you can learn A LOT from his content. Extreme value.

John worked at the White House at the tender age of 23! But he’s amazingly smart, I wouldn’t mention him if I didn’t know he can help you be a Master Influencer.

Check out what he has to say about Influence.

Influence: How To Influence Friends And Everyone Else

In this guide, I’m going to cover;

  • What Influence Really Means
  • The Great Dale Carnegie
  • How Influence Can Grow Your Business
  • How To Make More Friends
  • How To Treat People
  • The Importance Of Being Genuine
  • Be Yourself

What Influence Really Means

To really understand the true meaning of influence, I want you to look at the definition. 

  1. “Have an influence on”
  2. “The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.”

Interesting, right? And here’s where I wanted to get through to you.

The capacity to have an effect on the characterdevelopment or behavior of someone or something. Keywords, “something” or “something.”

Influence is not just about influencing someone, influencing a person, customer, partner, friend, whomever. But it also refers to influencing “something.”

What else can influence? 

You can influence anything, deals, contracts, negotiations, rules, guidelines, everything else you can think of.

Who can I influence?

Anyone. But you DO NOT control them. Don’t think that you do, don’t think that you can.

Why should I influence?

To get what you want. However, there’s right ways to do this and there’s a lot of wrong ways. So pay close attention.

Dale Carnegie

Sounds like a familiar name. I’m a firm believer in “The more you learn, the more you earn” philosophy. I know it to be extremely accurate.

Dale Carnegie is a house-hold name and rightfully so. His book “How To Win Friends And Influence People” is pure genius and a must-have in your collection.

A lot of the training material written for influence courses is based on his principles and while things have changed since he wrote it, the visionary that he is still remains to be true. So don’t worry about that, I would recommend it if it didn’t help.

How Influence Can Grow Your Business

There’s many ways you can use influence to make friends and grow your business.

Know What People Need

One great way to influence people in business is by knowing exactly what they need.

Remember, in business, you have to give to receive. The same can be said about life. It’s true when they say you “get back what you put in.”

If you can help people accomplish task or goals, they remember that. Think about it, has anyone went out of their way to help your business? Do you remember that person?

In business, life and at home, your relationships need to be genuine. Can relationships be genuine in business? Absolutely. It must. So take that to heart.

Here’s the thing about making friends in business, everything you do will not have an instant effect on your business. When you’re just beginning to build relationships, it’s not about you, it’s about them and there’s a reason for that.

If you need someone to invest in your business, what are your chances of asking someone you don’t have personally know for that loan? Likely slim. We all want to do business with people we know.

I know what you’re thinking, if the numbers are right, you can get it. But that’s not my point here, my point is the “relationship” itself. If you would have a personal relationship with this investor, your odds would be naturally higher. If you’ve helped this investor in the past, he/she could be willing to pay it forward. This is how business relationships work and just one way making friends can help your business.

Richard’s Tip: Very important to know what people want, know the main thing they need. In the same process, make sure they know exactly what you need.

Connecting With Those Who Influence

How about making friends with those who have a lot of friends? Pure value, but it can be tough to get direct access to the world’s best influencers. So what can be done?

The good news, those who influence on the world stage are usually the ones speaking at events, conferences and seminars. Online influencers often have social media, blogs and podcast. So there’s many ways that you can target thought leaders in your industry.

Here’s a few ways you can start targeting influencers in your industry.

  • Follow them on social media.
  • Attend one of their events, seminars or conferences.
  • Attend a conference they will attend.
  • Try to connect with them on LinkedIn (Nearly every professional business guru has a LinkedIn account).
  • Mention them in an article, video, podcast or other content.
  • Share their work on your channels
  • Tell them they’re GREAT! (Wait, I explain below)

DO NOT come out of the woodwork asking for favors, it won’t work. You’ll ruin the relationship and it’ll cause you take steps back, we don’t want that. Instead, focus on nurturing the relationship despite how far away it appears.

I know I highly respect my mentors, my mastermind group, my coaches, everyone that has helped me to where I am today. Both of us can agree we owe thanks to many people.

For myself, nothing is more rewarding then being “thanked.” Am I right? it’s humbling, it’s fulfilling, it’s appreciated. Here’s a snippet from one of my newest students Chris Mitchell. Chris was working the midnight shift, sweating in the summer, freezing in the winter cutting wood panels over and over again. He was struggling in life and at home.

“Hey Richard. I never expected my life to change this much. I still can’t believe I’m a business owner  I know your busy but I wanted to thank you from the bottom of my heart for being there to teach me what I know. It’s funny because I paid you with my entire savings and I must admit now, I saw scared as hell. I’ve done made it all back and a lot more. This is insane for me, I still feel like I’m dreaming. The only regret I have now is not coming to you sooner! LOL. I owe you, you’re the man!!!”

First, this is why I do what I do. I’m on the other side learning everything that works, I’m working 16 hours a day building resources, learning, all so I can share them with my students, my readers. If you received this email, what would you think? How do you feel when you get these types of emails?

Everyone wants to be told “good job.” Remember that. 

Richard’s Tip: There’s always great content out there, you just have to work through all the B.S. I do this by reading about those who have been successful, those who know what’s going on. Every industry has them. Go out there and learn my friend, give them their “due.” Let them know how their video helped you, how their training course helped you, we appreciate shit like that. Truly. I say this all the time about Tai, I love his thirst for more knowledge because that’s what it takes. You better know more than the person beside you. We all have influencers that has guided us here today, right here this very minute. Take today and start nurturing those relationships, grow them, be genuine, that’s what it takes.

How To Make More Friends

How can we make more friends? I know…I know… FACEBOOK!

HA! I’m not going to shoot that one down because that’s legit. But let’s forget about Facebook for the moment. (I’ll cover social media in a second)

What do you do to make new friends?

  1. Host an event
  2. Awesome content
  3. Conferences, Seminars
  4. Social media
  5. Networking
  6. Video channels, Webinar I’ll include also.
  7. Email, List building
  8. Forums
  9. Groups (Social Media, Online)
  10. Local events
  11. What about “giving someone what they need?”

Think about number 11 for a moment. “Giving people what they need.” Makes a lot of sense, right?

What do we do in business? We give them what they need! If I want a new shirt, the store gives me what I need. If I need a new car, the auto store gives me what I need.

How does this connect with making new friends? It goes back to the concept above, “Know what people want.

When you know what people want, you can get what you want. It’s the foundation of building relationships in business.

How You Treat People

We’ve all heard it said time and time again, likely first from your parents.

Treat others the way you want to be treated.” Common sense, the staple of ethics, religious significance.

Should you treat others as you want to be treated? NO. You treat others BETTER than you would treat yourself and make it a habit.

That’s how you make friends. Nobody wants to be friends with a selfish asshole. Point blank.

Now, I’m not telling you to kiss ass. I wouldn’t word it like that, I prefer “making a difference.” Here’s some other ways to start building personal relationships in business.

  • Give a call to your client just to let them know you’re thinking about them. No motive here.
  • Offer a potential client a free service or free trial to your product.
  • If you know what someone wants, help them get it for free.
  • Ask someone if they need a free consult or help with a client.
  • Offer a helping hand to your team or the office.
  • Donate some time to help someone with their business.
  • Send someone a “thank you” letter or email for being a help to you.
  • Mention someone on social media and how they influenced you.
  • Participate in mastermind groups, business groups and forums to offer your experience for free.
  • Pay someone a tip or bonus for going the extra mile.
  • And the list goes on and on.

The Importance Of Being Genuine And Ethical

You can’t overplay this last section. There’s no room for non-genuine relationships in your life. This is dirty business and I refuse to take part, I hope you’ll do the same.

To be a great friend, you have to be genuine about the people you will be associated with. Don’t take advantage of others just to get ahead. If you learn anything today from reading, let it be this.

Be genuine in all you do. I sincerely enjoy meeting new people, I feel you can too. Together, we can make a difference, you can’t do it alone. Trust me, WE ALL NEED FRIENDS.

Influence your friends to be great, show them the importance of being social and making friends. All coaches and mentors take notice, influence them to be great social leaders.

Be Yourself

How many of us try to be someone we’re not?

I don’t mean that in a bad way, but we tend to lose what makes us unique when trying to become an influencer.

You’re special, you’re unique and you can influence by being yourself.

Don’t only do it for those you influence, but do it for yourself.