I think all of us can agree that social media marketing is important for our business and growing a powerful social media community can empower your business.

As social media continues to explode and get more powerful moving into 2017, new opportunities are everywhere. If you’re not taking advantage of social media, the time to get in is now. Is you’re struggling to make your mark or your social accounts are not driving sales, I have some great tips you can start using today to turn your social media marketing around.

I know how tough it can be to grow your social media accounts. I’ll make sure you walk away with techniques you can apply today to start getting results!

It’s the perfect time to get in and take advantage of my social media marketing guide that will give you actionable steps you can take today to grow your business, your brand, trust and grow your influence.

You’re going to learn a lot, this is premium content and I want you to walk away with value (ALWAYS). This guide will give you strategies and techniques to grow your social media platforms. I’m glad you’re serious about your business and I’m glad you’re here.

Before you continue reading, this guide is for all levels. It doesn’t matter if you’re a beginner, intermediate or advanced social marketing guru, you’ll walk away with real value.

In this social media marketing guide, I’m going to discuss;

  • 1. Why You Should Be On Social Media
  • 2. How To Take Full Advantage Of Social Media
  • 3. Where Do I Start
  • 4. Facebook Marketing
  • 5. Twitter Marketing
  • 6. Instagram Marketing
  • 7. LinkedIn Marketing
  • 8. Google+ Marketing
  • 9. Why Do Businesses Fail With Social Media
  • 10. Give Your Readers Value
  • 11. Engagement Is The Key To Social Media
  • 12. Consistency Plays A Big Role In Social Growth
  • 13. Publish, Test, Optimize And Repeat
  • 14. Utilizing Data To Grow Your Business Via Social Media
  • 15. Paid Social Media Ads VS Organic Growth

(1.) Why You Should Be On Social Media

There’s no question that social media has took over as the most used channel system to talk, discuss, engage, connect and buy. This equals MASSIVE OPPORTUNITY for you and your business.

It doesn’t matter what industry your business is in, you need to be on social media.

Facebook, Instagram, Twitter, Snapchat, Pinterest and YouTube are 6 of the most used platforms in the world. All of them are channels your business can use to get customers.

Social media gives you a quick simple way to engage fans, followers, current customers and potential customers. If you’re not on social media, get on it now. Seriously, it’s that important, get your social media profiles built, approved and use the strategies I talk about in this guide to start engaging your audience.

Social Media Marketing Proof

(2.) How To Take Full Advantage Of Social Media

There’s a lot of ways social media can help you grow your business and build influence. One of the keys I have found involves “testing.” Let me explain.

Social media allows you to promote content. Think about it, we can promote blogs, landing pages, webinars, seminars, videos, images and many other forms of content. You can grow your business by sharing your content.

It’s important to note that you shouldn’t just share anything, you need content with “value.” By value, I mean content that others find useful.

The social media marketing guide you’re now reading is high quality content. I wanted it to give you value and help you grow your own business. While your content doesn’t have to be this long or informative, it needs to be valuable to your readers.

You always have to think about your readers. On RichardHale.Org, I want all my readers to find value in every piece of content published. Everything you share on social media should give your readers value. Don’t forget that.

The key of using social media marketing to grow your business is simple, you have to get out there and create your profiles. You must connect and engage with your fans and followers. If you visit a Facebook page and you ask a question, you expect to get an answer back, right?

Every business needs customers to grow, ALWAYS be there for them. Social media allows you to connect with your fans and it allows you to use such platforms to grow your influence, trust and brand.

(3.) Where Do I Start?

With so many social platforms growing, it can be tough to choose where to start. What you’ll find is that most of you already have social media accounts. While some of you may not have a business page or profile up, most of you will have personal accounts there, especially on Facebook.

While I’ll recommend Facebook to you all, some social sites may not be for your business. That’s up to you to find out. You can test to see what works and what doesn’t. You have to test or you won’t know the results. We test so we can make improvements in our business, don’t forget that. Testing is extremely important.

What social media platforms do you use the most? The reason I ask is because all of us have preferences. I prefer Facebook and Instagram. I find that it connects me with the right types of customers I need for my consulting business. It doesn’t mean those platforms will work for you, go out, create your accounts and run test to find out what works for your business.

The most popular social media platforms include;

  • Facebook
  • Twitter
  • Instagram
  • Google+
  • Snapchat
  • LinkedIn
  • YouTube
  • Tumblr

(4.) Facebook Marketing

Facebook is the top social media platform and no other social platform comes close. Facebook has over 1 billion users, the opportunity to grow your business there is very high.

You can use Facebook marketing to reach traffic organically or you can use Facebook’s paid ads for traffic.

With Facebook, you can use your personal account, business pages and Facebook groups. It’s a powerful stage to grow your business. Business pages and open/closed groups allow you to engage your customers like no other social platform in the world.

If you’re branding yourself, I suggest you build a Public Figure page. In your personal account, the left hand menu will show you the pages you own and the groups you’re involved in. From that same menu, you can groups, ads, events, pages and other options.

Benefits Of Using Facebook To Grow Your Business

  • Facebook has the largest social media platform.
  • Facebook has the most users and active users.
  • Facebook continues to expand their features and grow.
  • Facebook isn’t going anywhere, it will be a long-sustained company.
  • Facebook is easy to use and nearly everyone is on it.
  • Facebook users spend hours every day on the platform.

(5.) Twitter Marketing

Twitter is another popular social media community. Twitter can be a little tricky since you only get 140 characters to make a post, also called a “tweet.”

Personally, I use Twitter to connect with other influencers in my industry. That’s not to say you can’t use it to grow your business. I just find it as an easy way to connect with like-minded users.

Building relationships and friends is very important. You can grow a business alone, but you need genuine relationships to go next level.

One of the biggest mistakes I made in my career was viewing others as competition to my business. I was young and foolish. While I’ve grew a successful business to 6 figures and it’s projecting to hit over a million sales in 2017, I could of hit these numbers quicker by making meaningful relationships. Don’t make that same mistake.

Benefits Of Using Twitter To Grow Your Business

  • Twitter is a great platform to connect with industry leaders.
  • Twitter has added some great features as of late.
  • Twitter can help you easily engage customers.
  • Twitter is easy to use and supports analytics for testing.

(6.) Instagram Marketing

I’m a big fan of Instagram and the social community has improved a lot. That’s likely because Facebook now owns it, but Instagram is a great platform to grow your business.

At the moment, Instagram’s algorithm is great and allows you to good reach for organic post. This will likely change in the future, but you likely still have time to take advantage of their friendly search engine.

Instagram is only for mobile, although tools and software have been made to access the social media giant via a desktop computer.

For those of you that can take great pictures, this can be the perfect platform to reach out to potential customers and build a following.

Benefits Of Using Instagram To Grow Your Business

  • Instagram is simple to use.
  • Instagram reaches a mobile audience.
  • Instagram gets good organic traffiic.
  • Instagram allows both images and video.
  • Instagram has built in features that allow you to edit photos.

(7.) LinkedIn Marketing

LinkedIn is the largest social platform for business professionals and the perfect platform to grow your business, especially those of you targeting business professionals.

Like Facebook, LinkedIn has did a great job adding new features for you to use to build your business.

If you operate your business in the B2B space, LinkedIn is a must to join. I like that the platform allows you to post articles, this is a newer feature. We all know and understand the importance of reputation online and social proof. Other LinkedIn users can endorse you, these are shown on your profile.

Within your profile, you can list current and past jobs, experience, education and much more. You can also build a page for your business.

While LinkedIn won’t work for everyone, it’s the top social community for those of you in the business space.

Benefits Of Using LinkedIn To Grow Your Business

  • LinkedIn is the largest social platform for the B2B space.
  • LinkedIn allows you to publish content and share content.
  • LinkedIn is a great platform to connect with business-minded users.
  • LinkedIn users can endorse you to grow your trust and reputation online.
  • LinkedIn is easy to use and learn.

(8.) Google+ Marketing

Google is best known as being the lead search engine of the world, but it also has a strong social community that can help your business.

It’s well documented that Google+ can benefit your SEO efforts. Content that is published on Google+ allows you to vote for content, using the (+) sign. As for social media signals being used for SEO purposes, it’s thought that plus sign votes can help you SEO efforts.

Google+ is unique because you can start groups or you can join already established communities. You can pretty much find anything that you need (in terms of communities in your industry).

I’ve never seen mass traffic from Google+. I do feel the engagement and interaction on your content there can influence SEO to an extent. It’s not a high valued SEO technique by any imagination. SEO stands for search engine optimization, the process of following strategies to rank high on Google.

Benefits Of Using Google+ To Grow Your Business

  • Google+ has a lot of users, right up there behind Facebook.
  • Google+ can have a minor impact on your SEO rankings.
  • Google+ allows you to build your own communities.
  • Google+ is simple to use, easy to navigate and easy to learn.

(9.) Why Do Businesses Fail With Social Media

How many of you are guilty for not having a social media plan? How many of you are inconsistent with your social media content? If you’re not getting results and you’ve been trying to grow your social profiles for months, I want you to stop and think with me. If this is you, it’s time to change your way of thinking.

If you’re not getting results, it’s time to try something new.

Why do so many businesses fail on social media?

  1. They don’t provide VALUE to readers.
  2. They try to sell their readers.
  3. Fail to use visually appealing photos, graphs, charts.
  4. No consistency with publishing content.
  5. Post a high percentage of content asking readers to buy.
Adding Value To Your Social Media Post

Social Media Examiner gives us a great example on how we can publish content that gives readers value.

(10.) Give Your Readers Value

This is so important, your followers, fans and customers need valuable content they enjoy engaging with.

You can use different forms of content to accomplish this, remember to test each one to see which your visitors respond best to.

Boring doesn’t work nor will it get engagement. You need engagement on your post so it will be found by more people.

In the example above, Social Media Examiner engages their readers by asking questions. They have a beautiful visual image for their post and they’re giving readers the opportunity to get the social media industry report. The page leads to a landing page where they collect a name and email. This is a great example of giving value and getting value back by building their email list.

If you’re not sure what to post, take the time to search popular pages to see how they are providing value to their readers. You can learn a lot this way, even from your competition. While you can’t get the analytics on post, you can see how many likes and shares the post has.

You can use awesome tools like Ahrefs to find popular content for any keyword.

How To Find Popular Content
The above example is using Ahrefs software, which I highly recommend for SEO and Competition analysis.

With their tool, we can search any keyword and find the most popular content for that keyword, a very powerful tool.

This will help you get a general idea of what types of content are getting the most engagement and backlinks.

(11.) Engagement Is The Key To Social Media

If I’m asked to give one main priority for social media marketing, I’d have to answer with building engagement and conversation. After all, isn’t that the point of social media?

The pipeline of your business, from start to finish, it’s all about conversation. engagement and understanding. Connecting with your target audience is crucial for the growth of your business and the growth of your social media engagement.

But how can you use engagement to fuel your business?

For starters, it begins with publishing content that sparks conversation.

This is why boring content always fails. It has to be content that creates engagement and interest from the community. That can be said for all social media platforms, the conversation needs to be there.

Try sharing content types such as;

  • Video
  • Infographics
  • Graphic Design
  • Asking the audience a question
  • Asking the audience for input
  • Helps the end user
  • Packed with high value for readers

(12.) Consistency Plays A Big Role In Social Growth

If you think that consistency doesn’t play a big role in growing your social media channels, think again.

Your followers, fans and customers will expect content and it needs to be on a consistent basis.

I recommend posting to your social media platforms daily and at consistent times. It’s ok to experiment, but once you test and find the best times to publish content, stick to the schedule.

See, your followers look to find when you publish content so they can read it. If you’re posting 2-3 one day and not posting another until the week after, you can run loyal fans away.

Take the time to make a content schedule. You can use social media management tools to schedule for content to be published, such as Hootsuite or Buffer will work.

Best Times To Post On Social Media

(13.) Publish, Test, Optimize And Repeat

This is a great 4 step strategy to ensuring your social media marketing efforts are fully optimized.

This strategy ensures that you’re always going to optimize your campaigns to the fullest.

Don’t just post to post, make sure every content piece has a purpose.

Publishing Your Social Content

You want to experiment publishing your social media content so you can see yourself what works and what doesn’t. Key point, in the early stages of your social channels, just because a content piece doesn’t do good does not mean you shouldn’t use it later.

Rather, document what you’re publishing and the results. Use a spreadsheet. Pay attention to the engagement, such as likes, shares, tweets, plus ones and so on.

Early on, it’s important to do your best to strike conversation, so make sure your content does that.

Testing Content

As you’re publishing your social media content, don’t be afraid to test different techniques and strategies.

Every market and industry reacts differently and engagement is going to be low if you don’t have the social reach early. However, as you grow and gain more data, it will allow you to optimize your social communities.

Optimizing Your Social Media Content

As you’re publishing content and getting results back, the data acquired can be used to optimize your social channels for better performance.

Find out which post were popular and think about how you can improve it.

Try different #hashtags with your post, try using different keywords in your content. See which images work best and which do not. Everything you do can be tested.

Repeat, Repeat, Repeat

Your goal for this 4 step strategy is finding content that works and optimizing the performance of that content.

Everything should be a test.

When I grew Hale Web Development, what helped me the most was when I started running experiments and test. It can do the same for your business, that goes for social media and pretty much everything else.

Social Media Marketing Data Points(14.) Utilizing Data To Grow Your Business Via Social Media

Remember what I said earlier, not every social media community will be right for your business. Learning what data points to use for social media marketing can help you save time, money, effort and give you better results.

Marketing Land shows us the different age groups of popular social channels such as Facebook, LinkedIn, Twitter, Instagram and other popular outlets. Why is this important? Of course, if your business is targeting specific age groups via social media, you need this data.

There’s many data points to consider in your social media marketing, such as

  1. Geographical Location
  2. Income
  3. Household Size
  4. Ethnicity
  5. Occupation
  6. Interest
  7. Devices Used

Data helps us pinpoint our marketing efforts, no matter what marketing strategy we’re using.

(15.) Paid Social Media Ads VS Organic Growth

What I have discussed to this point has been focused around organic social media growth, free advertising to an extent.

Organic traffic would refer to getting natural traffic from a specific social media platform without paying ads.

Each major social media platform differs when it comes to organic traffic. Each has specific algorithms and they greatly differ from one platform to the next.

Due to this, it’s tough to judge what you can expect for social media marketing. As you grow your channels and become more sustainable, then you can do accurate projections.

While each social giant has benefits, it’s Facebook that leads the paid advertising among social leaders and no other platform comes close. I mean that, Facebook is the crown jewel.

The biggest different between organic and paid traffic on Facebook is the fact that paid traffic is much more targeted and reaches a lot more people. Now, if you have established social media accounts, you can have a large organic reach. If you’re just starting out, paid ads are always the best route.

Paid Facebook Advertising(16.) Paid Social Media Ads

With Facebook, you can reach your target audience with precision.

I’ve seen huge success running Facebook ads for my clients and it’s amazing what kind of results you can see.

Does every business need a Facebook marketing budget? Absolutely and I’ve seen it change lives. I’ve seen businesses making a few thousand a month soar to upward of $50K a month and more.

There’s several social platforms that offer paid advertising, I recommend Facebook because their advertising is second to none.

If you want to learn more about how I can grow your business through Facebook and social media, be sure to contact our team.


Your customers are on social media. The key is using the right strategies and techniques to reach them.

Social media is still growing at incredible rates and the time to strike is now.

2017 is going to be huge for social media. If you’re not winning at social media, it’s time to rethink your strategy. Start applying the same strategies in this social media marketing guide and you will see results.